01
Everything comes down to price.
When buyers can't see the difference between suppliers, price can become the easiest comparison. Show the expertise and attention to detail behind your work.
For manufacturing & engineering businesses
You do great work. But do enough people see it?
Chocolate Cake Media produces videos for manufacturing and engineering businesses. We help you show your capabilities, explain complex work and give buyers more reasons to choose you.
You've invested in the people, machinery and knowledge to do the job properly. We help you show buyers what makes your business worth choosing.
No fuss, no drama, just quiet professionalism.Ian Michie, Matsuura Machinery
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Being good at what you do isn't enough.
Potential customers need to understand why you're worth choosing. We make videos that show your manufacturing capabilities, explain your expertise and give buyers a clearer picture of your business. Watch our film to see what we can capture.
01
Get noticed
Show what makes your manufacturing business worth a closer look.
02
Win more opportunities
Give potential buyers more reasons to put you on their shortlist.
03
Build confidence
Show your people, machinery, processes and real customer work.
04
Support your sales team
Help buyers understand what you do before the first conversation.
Manufacturing and engineering video production by Chocolate Cake Media. Planned around your business, made to be used across your website, sales and marketing.
THE OPPORTUNITY
Your machinery is only part of the reason customers choose you.
Winning new manufacturing contracts takes more than having the latest equipment or offering a competitive price.
If that were all it took, every company with the newest machinery would be winning all the work.
But there's much more to your business than the machines on your factory floor.
It's the experience of your engineers, the problems you solve, the quality of your work and the people who make it all happen.
That's what your potential customers need to see.
Video gives buyers a closer look at your business. It shows what you're capable of, how you work and why they can trust you to deliver.
It also gives your sales team something valuable to share, helping potential customers understand your strengths before they've even visited your site.
Because winning contracts isn't just about the equipment you have. It's about giving customers the confidence to choose you.
Sound familiar?
Great work doesn't always speak for itself.
Most manufacturers have more important things to do than worry about the next social post. But when potential customers don't understand what sets you apart, the conversations can become harder than they need to be.
02
Your sales team explains the same things.
Technical processes can be difficult to put into words. Give buyers a clear demonstration they can watch and share.
03
New customers need reassurance.
Let them see your facilities, people and completed projects so they have a clearer picture of how you work.
04
Good people are hard to find.
A job advert says what the role is. A recruitment film can show the team and working environment before someone applies.
05
You've invested. Who knows about it?
New machinery, extra capacity and better processes mean little to buyers if they don't know what those investments allow you to deliver.
Made for a purpose
Video your business can actually use.
We start with the audience and what you want them to understand. That might mean one main film, several shorter pieces, or content designed specifically for your sales team and website.
Some customers need to see how your machinery works. Others want proof you can deliver. Your next recruit wants to know what the workplace is like. We make films for all three.
- 01 / Company films
Showcase your business
Give potential customers a proper look at your facilities, machinery and people.
- 02 / Demonstrations
Explain your processes
Make specialist technology and complicated work easier for buyers to understand.
- 03 / Case studies
Show what you've delivered
Use real projects and customer experiences to demonstrate your work.
- 04 / Sales
Support your sales team
Give prospects useful material to watch before meetings and after proposals.
- 05 / Recruitment
Attract skilled people
Introduce candidates to your workplace and the people they could work alongside.
- 06 / Repurposing
Get more from filming
Plan for shorter clips, photography and social content alongside the main film.
Some of our work
We've filmed in businesses like yours.
Our work includes advanced engineering, warehouse technology and live operational sites. Here are three examples of the different jobs video can do.
- Matsuura MachineryShowing engineering expertise
No fuss, no drama, just quiet professionalism.
Capturing specialist machinery, manufacturing processes and the people behind the technology.
Ian MichieMarketing Communications Officer - Breathe TechnologiesExplaining complex automation
Their work has significantly boosted our online engagement.
Customer case-study films showing warehouse automation in real working environments.
Nicola HallidayMarketing and Customer Experience Director - GXO / Ted BakerShowing the people at work
Perfectly captured the spirit and energy of our Derby warehouse.
Filming the Derby distribution operation to give prospective employees a better view of the workplace.
Matt ShepherdSupply Chain Director
Working with CCM
We know you have a business to run.
Production can't stop simply because we're filming. We agree what needs capturing, plan around the people and machinery involved, and make the best use of the time on site.
01
UnderstandWe discuss your business, audience and what you need the content to do.
02
PlanWe work out the approach, people, locations and filming schedule.
03
FilmWe capture the processes, people and detail that tell the story properly.
04
DeliverYou get finished content built for the places it needs to work.
LET'S TALK ABOUT YOUR PROJECT
Got something worth showing?
Tell us what you're trying to achieve. We'll help you work out how video could support your business.
Free practical guide
Start with what you've already got.
You don't need a huge marketing budget to make a better impression. Our free eight-page guide helps manufacturers identify the strengths worth showing and the content that could make a difference.
- Show what makes you worth choosing.
- Make complex work easier to understand.
- Build confidence with real proof.
- Show the people behind your business.
- Get more from the content you already have.
Includes a five-point checklist to help you decide what to improve first.
Get the free guide
Enter your details to request a copy.
Enter your details to download the guide. Marketing updates are optional. See our website for contact and privacy details.
Chocolate Cake Media
You do the manufacturing.
We'll help people see why you're worth choosing.
Whether you want to show what your business can do, explain a specialist process or help recruit the right people, we'd be pleased to hear what you're working on.
We're a Loughborough-based video production company, working with businesses across the East Midlands and the UK since 2015.